Russ's Market Express is the grocery store at Waverly, a growing Lancaster County town on Highway 6 northeast of Lincoln. It was Lovegrove's Grocery until 2017, when B&R Stores of Lincoln bought it and rebranded it under a condensed Express format built for smaller communities. B&R is the Nebraska family company behind Russ's Market and Super Saver, so the store keeps local ownership and gains the buying power of a 35-store group. It carries produce, meat, dairy, bakery, frozen and pantry goods.
Russ's Market is a Lincoln-based grocery chain started in May 1964 by former Safeway employees Russ Raybould and Clayton Burnett, who bought a neighborhood grocery at 17th and Washington Streets. Its parent company, B&R Stores, has been employee-owned through an ESOP since 1979 and operates about 35 stores under several banners in Nebraska, Iowa and Missouri, including Super Saver.
