KBRY 92.3 FM – Sargent

KBRY is a commercial radio station licensed to Sargent, Custer County, broadcasting on 92.3 FM. The format is Country. The licensee is Nebraska Rural Radio Association. A local commercial station is one of the few businesses that reaches every household in its county at once, which makes it both a source of local news and a place small businesses advertise. The studio and business office are in Broken Bow; the transmitter is licensed to Sargent, which is the community the signal is registered to serve. Listeners tune to 92.3 FM.