Bertrand Days, with the Bertrand Fair & Rodeo, is held in Bertrand at the end of June, run by the Bertrand Area Chamber of Commerce. The 2026 celebration, the 76th rodeo, ran June 27–30 with a horse show, a street dance, an antique tractor parade and pull, Miss Bertrand, a beef show, two nights of rodeo and the parade on the final day.