This Lincoln store serves Lincoln, Lancaster County. Super Saver is a Lincoln company. B&R Stores opened the first one at 48th and O Street in 1984 and still owns the chain, along with Russ's Market - so this is Nebraska-owned rather than a national banner. The format is warehouse-style: goods often sold from the case, less fitting-out, and prices set low against the national chains, with full produce, meat, bakery and deli departments behind it.
Super Saver is the large-format discount grocery banner of B&R Stores, the Lincoln grocer founded in May 1964 by Russ Raybould and Clayton Burnett that also runs Russ's Market. B&R has been employee-owned through an ESOP since 1979 and operates about 35 stores in Nebraska, Iowa and Missouri, including about 10 Super Saver stores.