Dollar Fresh

This store serves Falls City, Richardson County. Dollar Fresh is Hy-Vee's small-town format, built for communities that cannot support a full-size Hy-Vee. The stores are smaller and lean on everyday low pricing rather than a big weekly ad, but they carry Hy-Vee's own brands and keep proper fresh departments - produce, meat, bakery and deli - so the town gets a real grocery store rather than a convenience shop. Several opened in Nebraska towns that had recently lost their supermarket.